As we know, the cosmetics and personal care industry is overwhelmed with wasteful plastic packaging. From the very beginning, Diphy Wellness has been committed to doing better, which is why we are constantly evolving to find the most sustainable and attainable options.
The percent of properly recycled items is minimal with only 9% of plastic being recycled in 2019 (National Geographics, 2019), and the amount of waste that’s being created is on the rise. In 2018 in the U.S. alone, the beauty and personal care industry created 7.9 billion units of rigid plastic (Allure, 2020). A cosmetic product may only last a few months but its plastic packaging can take up to 400 years to break down (National Geographics, 2019). So much of this harmful packaging is avoidable, but unfortunately it has become normalized in the cosmetic and personal care products that we regularly purchase.
We started out with the goal of providing personal care products that are free of harmful chemicals, and shortly discovered that while there were some great handmade, safe products out there, they were often packaged in plastic. This choice seemed rather contradictory to our personal goal of creating holistically sustainable products. As a result, we redefined our goal to provide personal care products that are better for you AND have less impact on our environment.
our packaging upgrades
We started off by hand wrapping our soaps in kraft paper. While this is an eco alternative to most packaging, as a small business, we are constantly looking for ways to better our practices.
From kraft paper to our new and improved recyclable boxes!
While it may seem like a minor detail to most, it makes a world of a difference in our goal to be as sustainable as possible, as we’ve eliminated the use of glue adhesives. After wrapping 2000+ bars by hand, it is safe to say that this new packaging is an improvement for us and more importantly: for our planet!
Here are just a few of the many perks of our new packaging:
These boxes are cute, protect our soaps, and of course, are eco-friendly. You can now take a little sneak peek at your soaps when your parcel arrives, so that you can easily choose which bar you want to use first without unwrapping and committing. Are you mid soap and dying to try out another one, but don’t want to overstock your tub with bars? Don’t sweat it! Let your bar dry and store it back in its box – it’s as simple as that!
No need to sacrifice your skin care essentials when you can take them to-go! Whether it’s a vacay, cottage weekend or a much needed stay-cation, pack up your bars and you’re ready to hit the road.
Always on the hunt for boxes to use for gift wrapping? You’re not not alone here and we have great news. Our new packaging gives you the perfect solution to this on-going dilemma. Reuse this packaging for not only storing your soaps, but also for gift giving, storing jewelry and/or small trinkets. If our box doesn’t fit your needs, no worries, as you can always recycle it.
But how else is Diphy Wellness actively making eco-friendly choices?
We recognize that being a sustainable brand goes beyond the contents and packaging of our products. This is why we are trying to take further measures to incorporate our values through everyday business practices.
Sustainability is a priority when we pack our orders and the materials that we use are an important aspect of our brand’s commitment to reducing waste.
Kraft Paper - recyclable, reusable, and protects our products while they’re on their way to you. We save the kraft paper that comes in our bulk supplier orders to pack our own orders.
Shipping Boxes - we like to save all of the boxes that come through our front door to reuse for future orders or to store our inventory. Big or small - they all come in handy!
Packing Peanuts - our packing peanuts are composed of corn starch, making them compostable, non-toxic, and water soluble. This makes them a much more environmentally-friendly alternative to traditional styrofoam packing peanuts. Fun fact – all packing peanuts that we’ve used thus far have been reused from our bulk supplier orders.
Pick up bags - these high quality brown kraft paper bags are super cute and perfect for gift-giving. They are also very sturdy, recyclable, and reusable.
We’re excited to see Diphy Wellness grow alongside the list of practices that reduce our impact on the environment. Simple actions make all the difference and we are constantly learning with every new experience.