started as a passion project
It started as a journey to find personal care products that contained less toxic chemicals and shortly found myself confused by tons of misleading claims – “clean”, “botanical”, “natural”, the list goes on. It seemed next to impossible to find non-toxic products that were better for me and eco-friendly. I mean shouldn't the two go hand in hand? After all, our actions towards the environment have a direct impact on our well-being. I set out to study sustainable consumption and marketing, and developed Diphy Wellness during my final thesis at Ryerson University. My research guided the brand’s foundation and continues to impact our business practices today. After graduating, I knew I had to take it one step further and Diphy Wellness was officially born in July 2020.
eco-friendly sustainable transparent cruelty-free made with love
who we are
who we are
Diphy Wellness focuses on sustainability, safe ingredients and design – reflected in each of our unique soap designs. W
hen it comes to our personal care products we choose safe ingredients and eco-friendly materials, allowing us to provide products that are better for you and have less impact on our environment.
our products are handmade with high quality ingredients: sfic soap bases, natural clays, dried botanicals and the highest quality blend of paraben-free, phthalate-free, cruelty-free, non-gmo fragrance and essential oils.
Inspired by the flower diphylleia (known as skeleton flower) which is native to the United States and Eastern Asia. The flower's translucent petals reflect our commitment to honest and transparent communication.
photography | emiliana ayala, taylor dziedzic, noah hoffman